daxin road haopan leather auxiliaries street

daxin road haopan leather auxiliaries street is located in yuexiu district, guangzhou, a famous street special for leather, hardware and shoes materials with long history. as early as in the qing dynasty haopan street was renowned for business of cowskin shoes. early in the period of the republic of china (1912-1949) the leather of haopan street was transported to all over the world by way of hong kong and it became famous commercial street in southern guangdong. after the year of 1949 this street made great progress. since the reform and open-up many shoes, leather goods and handbag factories in towns in pearl river delta arose. they needed a large number of leather material and thus flourished haopan leather, hardware and shoes material street, so this street entered a rapid progress. nowadays, this market has developed to a “three streets & one road” leather, hardware and shoes material market with haopan street as principal and including xiaoxin street, yudaihao and daxin road. the top 10 “shoes kings” of china use the shoes material provided by leather, hardware, and shoes material businessmen here to produce famous high-grade brands such as “great wall” and “senda”. it is called that the development of this street takes the lead in leather, hardware, and shoes material industry in china. at present there are 746 businessmen on this street, and annual turnover is nearly rmb 200 million yuan. it is a bright peal in the kingdom of leather, hardware and shoes material.

haopan specialized street is a treasure place for leather and shoes material business for generations. the mystery of its unfailing existence is that it can adapt constantly to market change, adjust business strategy, add new business feature, and accordingly occupy a stable position in fierce market competition.

for a long time haopan specialized street mainly deals in cowskin products. in recent 20 years, in order to suit market demand for handsome, fashionable and high-grade products, it has more and more business varieties. besides cowskin, artificial leathers, including pearl leather, leather for shoes, luggage leather and flocking leather, with various knurling, are added. as for thread, besides former cotton, linen and chenille, nylon, terylene, acrylic and vinylon fibers are added. there are golden or copper shoe buckles, shoe flower accessories and decorative nameplates with various designs, some of which are inlaid with artificial jewelry. viscose binder for shoemaking has as many as over 700 varieties. there are delicate shoe molds of complete specification and design, and cowskin cutter is available.

in order to adapt market labor division and improve competitive ability, the businessmen shift diversified management in the past to specialized management in terms of operational mode, and shift from past “one-package service” by any one shop to “one-package service” by the entire street gradually. now every shop generally deals in one variety commodity, leather, thread, or harware for shoes, which emphasizes the specialized advantage of every shop makes it have its own characteristic, and thus improves the competitive ability of the whole street. although neighboring cities and counties have leather and shoes material markets too, this street is incomparable with regard to scale and variety.

during the over 20 years since the reform and open-up many shoe material shops on haopan street experienced a progress from small workshop to large store, to shop, till modern company, and their business administration shift from family management to employment system. li guoqiang, owner of “xinlong industry co., ltd.”, opened a shoetree workshop early in the 1980s, at that time he worked by hand and earned less than 100 yuan every month. till 1984, he saved about 10000 yuan by hard work and bought a machine, thus the efficiency increased by 100 times. afterwards his business grew larger and larger and had 10 machines, so he set up “guoqiang shoemaking factory”. now it has developed to integrated production of leather shop, shoetree factory and shoemaking factory, and the storekeeper in the past becomes president of a company.

in the development course from shoe material shop to modernized company some management talents with courage, insight, strategy and modern idea are fostered. businessmen of century-old shops go all out in the market economic tide of the reform and become new “shoe kings” of panhao street. liang zhicheng, a businessman from a family passing on shoemaking as undertaking from generation to generation, can be called the “elder brother” of shoe material business on haopan street. his family has over 10 shoe shops, of which he owns 5. miss liang, called “elder sister” on haopan street, firstly sold sole-finished shoe materials on a commission basis from her relative in hong kong and started wherefrom the upsurge of sole-finished shoes sale on the street. afterward she opened resin branch and leather shop. now she has 4 shops and is trying to cooperate with other large enterprise and do larger business in virtue of the latter’s brand advantage, technology and capital. “what the others haven’t, i have; what the others have, i have more!” the persons who have such courage and force can be found everywhere on haopan street.

daxin road haopan leather auxiliaries street of today attracts more and more clients, within or without guangdong province, from home and abroad, by high quality, reasonable price and excellent service.