liuhua garment market

liuhua garment market is the largest indoor garments wholesale market in guangzhou. it is located in liuhua district around zhanqian road, zhannan road and north renmin road, with a floor area of about 15000 km2, including baima trade building, tianma building, fashion whole center, heima building, hongmian bubugao fashion plaza, guangzhou garment display center, baima west-suburb building, jinma leather wear center and 14 large wholesale markets. there are over 12000 shops, 20000m2 indoor business area, collecting about 10000 garment businessmen, more than 50000 practitioners, delivering over 40 tons of garments to places all over the country every day. its daily turnover reaches rmb 200 million yuan and annual turnover is above rmb 10 billion yuan. there are not only foreign capital enterprises from guangzhou, shantou, huizhou, shenzhen, dongguan, foshan, zhuhai, shunde and panyu, but also manufacturers from hong kong, macao and taiwan. its customers come from 30 provinces, cities or autonomous regions such as heilongjiang, xinjiang, inner mongolia and tibet, and russia, eastern european and southeast asian countries and regions.

early in the 1980s guangzhou gaodi street, xihu road and guanlv road became important garment wholesale markets in china and fostered a large amount of garment businessmen. in the end of 1980s and beginning of 1990s, guangzhou municipal government decided to change the business disorder status, so the self-employed garment businessmen at gaodi street and xihu road began to search another place in succession. in 1992 good world garment market opposite to chinese export commodities fair (liuhua) complex opened. it is the first large indoor garment market in liuhua district and renamed to kangle market later. at the end of 1992 baima building was completed and decided to open a large modern garment market. by right of reasonable allocation plan and scientific management and service baima took the lead in creating “baima” pattern and “baima” effect among professional garment markets in china, and became more and more bustling quickly. soon hongmian, bubugao, jinma and jinlong markets emerged like bamboo shoots after a spring rain. till 1995 liuhua district reached its height, with 14 markets and over 300000m2 business area. market prosperity drove local restaurant, hotel and transportation industries at the same time.

the rapid rise of liuhua garment wholesale market results from its advantaged time opportunity and favorable geographical position. at first, guangzhou is the first arisen fashion production and sale base in china since the reform and open-up, and the fashion frontier of international fashion tide as well. under this growth impetus liuhua district grew gradually into the largest fashion wholesale distributing center in china. second, liuhua is in the vicinity of guangzhou railway station, near guangdong provincial bus station, guangzhou suburb bus station and baiyun airport, with convenient highway, railway, and aerial transport of both travelers and goods to the whole country. the annual spring and autumn commodities fairs held at liuhua make exchange of guangzhou with the international more active. ever within 4 months over 2000 external merchants came to baima. besides russian merchants, more and more new merchants come here with greater “appetite” and often sign large-sum orders. a store once sold several hundreds garments to a merchant from middle east.

nowadays liuhua garment market, with baima market as the center, 2km in circumference, has become the fashion wholesale center of guangzhou. the trade buildings feature different garments:  “baima” has formed a coexisting pattern of middle and high-grade garments, and its steady backbone is those famous brands and large manufacturers; “jinma” has established its role of leather business; “kangle” has begun to engage in jeans wear series; “xindadi” has held up a banner of special children clothes market; guangzhou garment display center insists on the civilized business. all commercial buildings show their most elite, representative and attractive characteristics to reduce the bad market competition among the industry of this district. these markets with different specialty characteristics, with garment culture display, exhibition and information of guangzhou garment display center, form a new highlight in guangzhou tourism.